Feedlinter

Product feed reliability, automated

Make more products ready to sell.

Feedlinter audits, fixes and continuously monitors product feeds for Google Merchant Center. Catch missing attributes, invalid values and costly disapprovals before they interrupt your campaigns.

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  • No account required
  • Free audit: first 10,000 records
  • Results in under 60 seconds
Example chair product data before and after product feed transformation. A sage-green upholstered lounge chair on a light background.

A clearer product feed workflow

From a Google Merchant Center feed audit to reliable product data.

Feedlinter reviews your XML product feed, explains which data issues matter and keeps the optimized feed current as your store changes.

  1. 01

    Feed audit

    Find product feed issues before they affect your listings

    The free Google Merchant Center audit reviews up to the first 10,000 records for identifiers, prices, availability, product links and image URLs.

    10,000products in free audit
  2. 02

    Prioritized diagnosis

    Know what to fix first

    Get a clear diagnosis of product data errors, with practical recommendations ranked by their impact on Google Merchant Center approval and campaign performance.

    < 60 secfrom feed URL to diagnosis
  3. 03

    Scheduled refresh

    Keep product data accurate as your catalogue changes

    Feedlinter keeps product data aligned with your store as prices and stock evolve. Automatic feed refreshes help prevent outdated XML from disrupting active campaigns.

    2×, 6× or 24× dailyautomatic feed refreshes by plan

Product feeds for your sales channels

Generate feeds for product campaigns and catalogs on the platforms where you reach your customers.

  • Google Shopping
  • Meta Ads
  • TikTok Ads
  • Microsoft Ads
  • Pinterest
  • Snapchat
  • Ceneo
  • OpenAI
  • Perplexity

Simple pricing for every catalog.

Pay for processed products across your account.

Set the catalog size Feedlinter should process across your product feeds. The monthly estimate updates as you compare plans.

5,000 SKU

Each additional started 5,000 SKUs costs $10.00 per month. Every plan includes its base SKU allowance.

Core

$14.99+ VAT/ month

5,000 SKU total · included

  • 2 Sources
  • 5,000 SKUs included
  • Refresh twice daily
  • 4 Channels per account
Recommended

Plus

$49.99+ VAT/ month

15,000 SKU total · included

  • 5 Sources
  • 15,000 SKUs included
  • Refresh every 4 hours
  • 15 Channels per account
  • Manual feed refresh
  • ChatGPT and Perplexity feed support

Pro

$94.99+ VAT/ month

30,000 SKU total · included

  • Unlimited Sources
  • 30,000 SKUs included
  • Refresh every hour
  • 75 Channels per account
  • Manual feed refresh
  • ChatGPT and Perplexity feed support

1 SKU = 1 processed product record in a feed. The same product in two source feeds counts twice. When you exceed your allowance, we email you and allow 24 hours to correct it before adding SKU packs to your invoice.

Not ready to subscribe? Run a free instant audit

Product feed audit FAQ

Questions about product feeds and Google Merchant Center

Learn how to audit an XML product feed, fix data issues and keep your catalog ready for campaigns.

Still have a question? Talk to us

Can I audit my product feed without connecting my store?

Yes. All you need is a public XML product feed URL; no plugin, store login or code change is required. The free Feedlinter audit checks the first 10,000 records, requires no account and returns results in under a minute. When you choose a plan, you can publish an optimized proxy feed at a stable URL for Google Merchant Center and other advertising channels.

What errors can Feedlinter find in a product feed?

The XML product feed audit checks fields such as GTIN or a brand-and-MPN pair, identifier_exists, price and currency format, availability, and product and image URLs. Your report highlights which data issues to address first, helping you prepare a cleaner catalog for Google Merchant Center without manually searching through thousands of rows. Google may also review your account, website and product-policy compliance.

How often does Feedlinter update my Google Merchant Center feed?

Feedlinter automatically reads your source feed and updates the published feed on your plan’s schedule: Core twice a day, Plus every four hours (six times daily), and Pro every hour (24 times daily). More frequent product feed updates help reflect price and stock changes sooner, reduce the risk of advertising outdated catalog data and cut down on manual exports.

How many products are included in each Feedlinter plan?

Core includes 2 Sources, 4 Channels and 5,000 SKU; Plus includes 5 Sources, 15 Channels and 15,000 SKU; Pro includes unlimited Sources, 75 Channels and 30,000 SKU. All limits apply across your account. Each additional 5,000 SKU pack costs USD 10 per month. A Source is your uploaded XML catalog, a Channel is an output platform, and a Feed is its generated file. Before choosing a plan, you can audit the first 10,000 records for free and see which product data issues need attention. This makes it easier to match a plan to your catalog size.

How does Feedlinter count products in multilingual feeds?

Each XML <item> or <entry> is one SKU, so product variants count separately. Feedlinter adds records from every active source, including separate feeds for different languages. The same product ID in two feeds still counts as two records. This transparent SKU count shows how a multilingual catalog affects your plan limit and monthly cost.

Does a product feed audit guarantee Google Merchant Center approval?

Google Merchant Center makes the final decision and also reviews your website, account and product-policy compliance. Feedlinter helps you submit a stronger product feed by finding supported data errors, prioritizing fixes and applying the transformation rules you select before publishing a stable feed URL. That can help prevent avoidable listing issues, but an audit does not replace Google's review or guarantee approval.